ClickZ Wearables Newsletter - 08.22.2024

PLUS: Kim Kardashian's Beats collab and the future of smart wearables

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ClickZ
August 22, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Apple, the tech giant from Cupertino, California, is reportedly diving headfirst into home-based robotics. According to a reliable source, Apple's next major project involves a big-screen iPad attached to a tabletop robot arm. This innovative device, powered by AI, is set to be a smart home command center, combining the functionalities of a Homepod, a videoconferencing tool, and a security system. Imagine an Amazon Echo Show or a Pixel Tablet on a sleek, mechanical arm that can twist and rotate.

Bloomberg's Mark Gurman reports that Apple has dedicated hundreds of staff to this iPad-plus-robot-arm concept. The project, initially approved in 2022, has gained momentum following the cancellation of Apple's electric car project. This shift aligns with Apple's broader move towards AI, dubbed "Apple Intelligence". The device will likely feature an AI-enhanced Siri to respond to user commands, with CEO Tim Cook and other top executives backing the initiative.

Despite the challenges in the smart home tech market, Apple seems optimistic. Amazon, for instance, has faced financial losses with its Echo lineup, despite its strategy to integrate Alexa into millions of homes. Apple's new device, still running a modified version of iPadOS, will require significant software modifications to ensure seamless functionality on a moving arm.

In summary, Apple's ambitious venture into home robotics could redefine smart home technology. With a focus on AI and innovative design, this project promises to bring a new level of convenience and functionality to users, setting a high bar for competitors in the industry.

Consumer adoption of smart wearables has reached nearly 50% of U.S. internet households, signaling mainstream status. Smart watches lead, followed by smart scales and connected exercise equipment. Smart rings and hybrid watches are gaining popularity due to their screenless design and comfort, especially for sleep tracking and health data collection.

Google announced that the Readiness Score, previously exclusive to Fitbit Premium, will be available for free on older Pixel Watch and Fitbit models. This feature, which assesses daily energy levels, could reduce the need for subscriptions. The Pixel Watch 3 still offers additional benefits like real-time running coaching.

Beats and Kim Kardashian have launched a chic range of over-ear headphones in three neutral colors: Moon, Dune, and Earth. These headphones feature high-quality sound, noise-cancelling abilities, and up to 40 hours of battery life. Available now for $349.99, they blend style and functionality for gym enthusiasts.

The KUMI Ring H1, launching in August 2024, combines style and functionality with advanced health tracking, Bluetooth connectivity, and a waterproof design. Made from premium materials, it offers features like real-time health monitoring, fitness tracking, and an SOS function, making it a cutting-edge wearable tech innovation.

Performance Platters 🍽️

As consumers compare wearable devices on TikTok, brands like WHOOP are seizing the opportunity to control their narrative and showcase their products in action, demonstrating TikTok's power for wearable tech companies to drive engagement and sales during peak seasons.

Gen Z is increasingly using Pinterest for shopping inspiration, making it a crucial platform for brands targeting this demographic. Pinterest's user base is growing, with Gen Z being the fastest-growing segment. Brands like American Freight and Bis are leveraging Pinterest's features to boost engagement and sales.

Snapchat introduces new ad products, including an enhanced Lead Gen suite, First Lens Unlimited, and AR Extensions. The platform's Q2 2024 report shows a 16% revenue increase and a 243% rise in adjusted EBITDA. New features target app advertisers and leverage ML and AI for improved ad performance.

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