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- ClickZ Wearables Newsletter - 09.12.2024
ClickZ Wearables Newsletter - 09.12.2024
PLUS: Shokz, AirPods, and Star Wars—What’s new this month
Specialty Bites 🍪
Image: Meta
Ray-Ban Meta smart glasses offer a hands-free experience with features like calls, texts, photo and video capture, social media integration, and AI assistance. These stylish, lightweight glasses combine advanced technology with everyday convenience, making them a versatile tool for various applications, from entertainment to healthcare.
TECHNOLOGY REVIEW
Pixel Watch 3: A Leap in Smartwatch Innovation
Google's Pixel Watch 3 is here, and it's not just another pretty face in the smartwatch crowd. Sure, it looks like last year's model, but don't let that fool you. It packs a punch with a slew of new features that make it a serious contender. The design remains the same, but now there's a larger 45mm option, and the display is bigger and brighter with thinner bezels. The Actua displays can hit 2,000 nits and dim to 1 nit, making them more power-efficient.
But the real magic lies in the software. The Pixel Watch 3 can detect a loss of pulse and call emergency services if you're in trouble. It's a bold claim, and it's only available in Europe for now. The watch also offers advanced running features, custom workouts, and a new running dashboard in the Fitbit app. Plus, you can view your Nest Cam or Doorbell feed right from your wrist.
Google's clearly aiming to create a seamless ecosystem, but some features require a Pixel phone. Despite this, the Pixel Watch 3 shows Google's commitment to the wearable market.
Wearable wellness devices like Oura and Whoop now offer AI-powered coaching, providing personalized fitness and health advice. This technology transforms user data into actionable insights, making wellness more accessible. While promising, users must understand AI's role in coaching. Experts agree AI is crucial for the future of wearables.
TECH TRENDS
The Best Gadgets and Tech of the Week
Image: Future
Installer No. 50 celebrates its anniversary with a roundup of exciting gadgets and media. Highlights include Shokz OpenRun Pro 2 headphones, Star Wars Outlaws game, and Garmin Fenix 8 smartwatch. The author shares personal tech setups and invites readers to contribute their favorite recommendations, maintaining an enthusiastic and engaging tone throughout.
HEALTH & WELLNESS
Pulse Mindfulness Smart Ring Launches on Kickstarter
Pulse Mindfulness has launched the Pulse Ring on Kickstarter, a smart ring designed for digital detox and mindfulness. Unlike data-heavy wearables, it uses vibrations to promote well-being without tracking data. With customizable modes and a companion app, it offers a unique approach to mental health. Early backers receive discounts.
Performance Platters 🍽️
MARKETING INSIGHTS
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DIGITAL COMMERCE TRENDS
Snapchat Surpasses Instagram in US Shopping Frequency
Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!
Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.
ClickZ is a Contentive publication in the DTC Ecommerce division