ClickZ Wearables Newsletter - 09.12.2024

PLUS: Shokz, AirPods, and Star Wars—What’s new this month

Specialty Bites 🍪

Image: Meta

Ray-Ban Meta smart glasses offer a hands-free experience with features like calls, texts, photo and video capture, social media integration, and AI assistance. These stylish, lightweight glasses combine advanced technology with everyday convenience, making them a versatile tool for various applications, from entertainment to healthcare.

Google's Pixel Watch 3 is here, and it's not just another pretty face in the smartwatch crowd. Sure, it looks like last year's model, but don't let that fool you. It packs a punch with a slew of new features that make it a serious contender. The design remains the same, but now there's a larger 45mm option, and the display is bigger and brighter with thinner bezels. The Actua displays can hit 2,000 nits and dim to 1 nit, making them more power-efficient.

But the real magic lies in the software. The Pixel Watch 3 can detect a loss of pulse and call emergency services if you're in trouble. It's a bold claim, and it's only available in Europe for now. The watch also offers advanced running features, custom workouts, and a new running dashboard in the Fitbit app. Plus, you can view your Nest Cam or Doorbell feed right from your wrist.

Google's clearly aiming to create a seamless ecosystem, but some features require a Pixel phone. Despite this, the Pixel Watch 3 shows Google's commitment to the wearable market.

Wearable wellness devices like Oura and Whoop now offer AI-powered coaching, providing personalized fitness and health advice. This technology transforms user data into actionable insights, making wellness more accessible. While promising, users must understand AI's role in coaching. Experts agree AI is crucial for the future of wearables.

Image: Future

Installer No. 50 celebrates its anniversary with a roundup of exciting gadgets and media. Highlights include Shokz OpenRun Pro 2 headphones, Star Wars Outlaws game, and Garmin Fenix 8 smartwatch. The author shares personal tech setups and invites readers to contribute their favorite recommendations, maintaining an enthusiastic and engaging tone throughout.

Pulse Mindfulness has launched the Pulse Ring on Kickstarter, a smart ring designed for digital detox and mindfulness. Unlike data-heavy wearables, it uses vibrations to promote well-being without tracking data. With customizable modes and a companion app, it offers a unique approach to mental health. Early backers receive discounts.

Performance Platters 🍽️

Staying ahead in digital marketing can feel overwhelming with constant changes—but you don’t have to navigate it alone. Sign up here for Fospha’s latest report.

"The State of E-Commerce H2 2024," is packed with actionable insights designed to sharpen your marketing strategy and give you an edge in the year ahead.

Here’s what you’ll get inside:

  • The latest channel performance trends—where to focus your efforts for maximum ROI in 2024.

  • Unlock Paid Social's scaling potential—tap into untapped growth opportunities.

  • The top-performing click-based channel you should prioritize.

  • Proven strategies for Meta, TikTok, and Snapchat that convert at every funnel stage.

  • Snapchat’s CPA advantage—how to make the most of this underused platform for peak periods.

Don’t miss out! Be among the first to access this essential report. Claim your early access now! 🔗

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

ClickZ is a Contentive publication in the DTC Ecommerce division