ClickZ Wearables Newsletter - 01.08.2025

Samsung Introduces Galaxy Ring 2

Author

Zihan Lyu
January 08, 2025 • Estimated Reading Time: 7 minutes

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Welcome to Wearables Insights, your trusted newsletter for updates and analysis on the marketing trends shaping the wearables industry. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Specialty Bites 🍪

Samsung is set to unveil the Galaxy Ring 2 and S25 series at the January 2025 Unpacked event, strategically positioning itself against competitors like Oura. The Ring 2 aims to stand out with numerous sizes and improved AI-driven functionalities, marking a significant advancement in Samsung's wearable technology lineup.

TimeKettle's W4 Pro Earbuds, launched at CES 2025, leverage AI for real-time translation, supporting 40 languages and over 90 accents. Babel OS enhances its functionality, offering industry-specific lexicons and predicted translation, which marketers can view as a strategic edge in global communication, priced at $449 from January 7, 2025.

Circular Ring 2 targets tech-savvy marketers with its new ECG feature, pivotal for heart health. Set to rival smart rings like Oura, it offers 8-day battery life and revamped AI insights. Available February 2025, it's priced at $380, aligning with competitors and underscoring premium market positioning.

The OnePlus Watch 3 and Watch 3 Pro are poised to enhance their competitive positioning with advanced health features, including ECG support and wrist temperature detection, aligning with industry trends in smartwatch health technology. The updates in the OHealth app suggest a strategic focus on comprehensive fitness and health monitoring, addressing previous deficiencies.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

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Global Marketing

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Marketing & Comms

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