ClickZ Wearables Newsletter - 01.15.2025

AI Earbuds To Enhance Your Office Work

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Wearables, your trusted newsletter for updates and analysis on the marketing trends shaping the wearables industry. This week, we're bringing you exclusive CES highlights and opportunities to share your vision for the new year with ClickZ at events in the upcoming weeks!

Highlights from CES 2025 🌟

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

  • Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

  • Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

  • Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

  • Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

  • Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Specialty Bites 🍪

At CES 2025, viaim showcased AI-powered earbuds transforming North American workplaces. These earbuds, integrating AI, enhance productivity by turning mundane tasks into creative opportunities. Viaim's strategy focuses on innovation, addressing remote work needs with smart office solutions, including future expansions like smart glasses in an evolving AI ecosystem.

Smart glasses are changing the market with sleek designs and accessible pricing, merging technology and fashion. Innovations like live translation and smart assistants highlight the trend. Companies like Meta and XReal lead, offering diverse features at lower costs.

Ultrahuman's 'Rare' smart ring, unveiled at CES 2025, blends luxury with cutting-edge health technology. The 'Rare Desert Collection' offers 18K gold and pt950 platinum models, featuring advanced health monitoring. Partnering with Selfridges and Printemps, these rings exemplify the convergence of technology, luxury fashion, and wellness innovation.

RingConn's Gen 2 Air smart ring, unveiled at CES 2025, enhances health monitoring with AI-driven features such as smart health summaries and personalized goals. Lightweight and available in various colors, it exemplifies the trend of compact wearables in health technology, fostering innovation through crowdfunding and customization in healthcare devices.

Influencer Corner 📣

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Image Source: M.O.M

Image Source: M.O.M

Performance Pulse 📈

Generative AI is reshaping search, transforming how brands reach and engage consumers. Industry-specific language models are streamlining processes, offering tailored solutions that save time and resources.

As open-source adoption grows, marketers gain more flexibility to customize tools and strategies. However, with AI’s increasing influence on branding, ethical considerations are now pivotal. To stay competitive, marketers must integrate these advancements thoughtfully.

X offers unique promotional opportunities for e-commerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

Your Feedback Matters 🗳️

How well did this week’s edition sync with you?

Login or Subscribe to participate in polls.

ClickZ is a Contentive publication in the DTC Ecommerce division