ClickZ Wearables Newsletter - 01.23.2025

US Wearable Tech Market to Hit $53B by 2032

Author

Zihan Lyu
January 23, 2025 • Estimated Reading Time: 7 minutes

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Welcome to Wearables, your trusted newsletter for updates and analysis on the marketing trends shaping the wearables industry.

Editor’s Pick 🌟

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

What happens when AI meets marketing at the world's most influential business summit?

At Davos 2025, the message was clear: AI is now the driving force behind advertising and the entire customer journey.

Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best: creativity and strategy. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.

This is the new reality of omnichannel retail, and the brands that master AI and social commerce will dominate the next decade.

Specialty Bites 🍪

The U.S. wearable technology market, expanding from $23 billion in 2023 to $53 billion by 2032, thrives on increased R&D and consumer appetite. Trends such as device miniaturization, health monitoring, and AI integration present compelling avenues for digital marketing and product management to enhance engagement and foster substantial growth.

Samsung has teased its entry into the competitive Android XR market alongside the Galaxy S25 series launch. Collaborating with Google, Samsung plans to release advanced XR hardware by 2025, leveraging Android XR OS for virtual and augmented reality experiences, potentially challenging Apple's Vision Pro with strategic industry innovation.

Oppo's Watch X2 will launch with native, cuffless blood pressure monitoring, marking a significant technological advancement in health wearables. This innovation positions Oppo competitively against Huawei and Samsung. Expected at the Find N5 event, strategic implications include potential integration into future OnePlus products pending regulatory approval.

Samsung and Google's Galaxy Watch 7 LTE transforms into a standalone kids smartwatch with parental controls, educational apps, and location tracking, launched with the Google Family Link. It offers long-term value for sceptical kids and parents despite being pricier than typical kids' watches, with U.S. availability soon.

Influencer Corner 📣

THAT TikTok Ban in the USA: A Marketer’s Crisis or Opportunity?

If you read this article for any reason today, let it be to watch John Oliver's take on the #TikTokBan in the US📵🤳🏼... Oh, and to understand the implications for #digitalmarketing folk, obviously. 🤔 Sadly, no example TikToks from me during the pandemic feature in this article... what a time to be alive!

Alex Lieberman on LinkedIn: I’m running this marketing plan for all of my businesses in 2025.

I'm running this marketing plan for all of my businesses in 2025.

It is a must if you're in B2B, but i think it can also work for B2C.

Tactic 1: SME-driven content motion (which we run for biz's at storyarb)

Step 1 - Identify your market of one (read: ICP).
Step 2 - Identify subject matter experts that have unique insights your ICP cares about.
Step 3 - Interview SME for 60 minutes about a specific tactic that led to a big success.
Step 4 - Turn SME interview into (email-gated) site playbook.
Step 5 - Weekly editorial newsletter (combo of SME playbook + curated industry content).
Step 6 - Weekly exec/company social to drive traffic to playbook & newsletter.

Performance Pulse 📈

The potential U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion. By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

Small businesses in 2025 can capitalize on influencer marketing for high ROI and cost-effective engagement. This approach leverages influencers' personal connections, surpassing traditional marketing efficiency. Strategic partnerships boost brand awareness and customer loyalty, with micro-influencers offering budget-friendly opportunities for robust, targeted growth in a competitive digital landscape.

Identify and resolve six common Google Ads pitfalls to boost eCommerce success:

1. misjudging performance
2. mismanaging bids
3. neglecting prioritization
4. products too niche
5. conversion tracking errors
6. outdated campaign structures

Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.

Influencer Marketing

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Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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