ClickZ Wearables Newsletter - 01.29.2025

Pebble Is Coming Back

Author

Zihan Lyu
January 29, 2025 • Estimated Reading Time: 6 minutes

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Welcome to Wearables, your trusted newsletter for updates and analysis on the marketing trends shaping the wearables industry.

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Specialty Bites 🍪

SMARTWATCH REVIVAL
Pebble Is Coming Back

Eric Migicovsky plans to resurrect the Pebble smartwatch with specs akin to the original, highlighting accessibility and customization. The initiative capitalizes on the open-source release of PebbleOS. Though Pebble faces modern competition, its nostalgic appeal and commitment to developer innovation could capture a dedicated market segment.

Google's Gemini, powered by Project Astra, integrates with Android XR for seamless interaction using voice commands. The headset offers real-world context and virtual assistance, enhancing user engagement. Notably, it features a lightweight design and practical usage improvements, such as USB-C connectivity, catering to user comfort and extended functionality.

The G-Shock Rangeman exemplifies the future of wearable tech. Its advanced GPS, environmental sensors, and solar charging cater to eco-aware adventurers and tech-savvy consumers. This device promotes sustainability and economic growth, setting a precedent for multifunctional and environmentally friendly products in the expanding wearable tech industry.

SMART FASHION INNOVATION
Kara Belt: Fashion Meets Future!

Kara Belt sets a new benchmark in wearable tech, integrating AI-powered health monitoring with sustainable materials, exemplifying innovation in smart fashion. Its seamless smartphone connectivity enhances user engagement, challenging digital marketers and product managers to harness its potential for growth, aligning with the evolving demand for smart, eco-conscious products.

Influencer Corner 📣

THAT TikTok Ban in the USA: A Marketer’s Crisis or Opportunity?

If you read this article for any reason today, let it be to watch John Oliver's take on the #TikTokBan in the US📵🤳🏼... Oh, and to understand the implications for #digitalmarketing folk, obviously. 🤔 Sadly, no example TikToks from me during the pandemic feature in this article... what a time to be alive!

Alex Lieberman on LinkedIn: I’m running this marketing plan for all of my businesses in 2025.

I'm running this marketing plan for all of my businesses in 2025.

It is a must if you're in B2B, but i think it can also work for B2C.

Tactic 1: SME-driven content motion (which we run for biz's at storyarb)

Step 1 - Identify your market of one (read: ICP).
Step 2 - Identify subject matter experts that have unique insights your ICP cares about.
Step 3 - Interview SME for 60 minutes about a specific tactic that led to a big success.
Step 4 - Turn SME interview into (email-gated) site playbook.
Step 5 - Weekly editorial newsletter (combo of SME playbook + curated industry content).
Step 6 - Weekly exec/company social to drive traffic to playbook & newsletter.

Performance Pulse 📈

The potential U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion. By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

Small businesses in 2025 can capitalize on influencer marketing for high ROI and cost-effective engagement. This approach leverages influencers' personal connections, surpassing traditional marketing efficiency. Strategic partnerships boost brand awareness and customer loyalty, with micro-influencers offering budget-friendly opportunities for robust, targeted growth in a competitive digital landscape.

Identify and resolve six common Google Ads pitfalls to boost eCommerce success:

1. misjudging performance
2. mismanaging bids
3. neglecting prioritization
4. products too niche
5. conversion tracking errors
6. outdated campaign structures

Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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