ClickZ Wearables Newsletter - 10.17.2024

PLUS: Google Pixel or Garmin? We compare the top wearables so you don’t have to

Author

Marina Mouka
October 17, 2024 • Estimated Reading Time: 8 minutes

Ad Week New York 🎤

ADVERTISING INSIGHTS
Advertising Week NYC Recap

💡 Balancing Fame and Flow in a Post-Privacy Landscape, by Sam Carter, CEO of Fospha.

AdWeek NYC 2024 was packed full of fresh ideas and powerful reminders of evergreen principles. From navigating privacy challenges to ensuring sustainable brand growth, here are my key takeaways that all brands should be implementing:

  1. Balance Fame and Flow: Brands that focus too much on short-term conversions and neglect long-term brand-building efforts fall into the ‘doom loop’, converting only existing demand without generating new demand. Eventually the convertible audience is exhausted, efficiency plummets, and the brand finds itself in trouble. To avoid this, brands need to strike the right balance between conversion and long-term brand awareness to sustain growth.

  2. Go Full-Funnel for Measurement: To balance short and long-term goals of conversion and brand awareness, marketing teams need to be able to measure the impact of both. Last Click attribution chronically undervalues awareness activities, so brands should opt instead for measurement tools that use a full-funnel methodology.

  3. Privacy-Proof Your Tech Stack: With third-party cookies deprecation and new privacy regulations cropping up regularly, brands need to accept the death of user-level data and embrace privacy-centric solutions to future-proof their measurement. 

Read the full article here. 

Hot in D2C eCommerce 🔥

AI POWERS PRIME
Amazon Prime Big Deal Days 2024 Breaks Records with AI and Innovation (top links below 👇)

Amazon’s Prime Big Deal Days 2024 made history with the largest October shopping event ever, saving Prime members over $1 billion globally. This year’s event highlighted Amazon’s cutting-edge AI tools, including its AI assistant, Rufus, and drove massive sales across electronics, toys, and apparel. Top brands like Apple and Dyson offered unbeatable deals, setting the stage for a promising holiday shopping season.

Momentum Commerce reported a 41% sales increase on Day 1, with brands like Crocs and Lego leading the charge, while regions like Canada and Europe saw notable growth despite weather impacts affecting the U.S. Competitors Target and Walmart also launched early sales events, but Amazon's use of innovative shopping tools and AI set it apart in an increasingly competitive market.

For deeper insights into this record-breaking event, explore these key sources:

Specialty Bites 🍪

Credit: Mashable Photo Composite / Ian Moore / Apple

Amazon's Prime Big Deal Days offer significant discounts on Apple Watches, including Series 9, Series 10, Ultra 2, and SE models. These deals present an excellent opportunity to purchase Apple Watches at reduced prices, with savings up to $150. Keep an eye on further price drops as the sale continues.

Huawei's Watch D2 is a groundbreaking smartwatch, offering 24-hour blood pressure monitoring, a first in the industry. With its EU MDR certification, it provides Ambulatory Blood Pressure Monitoring, making it ideal for those managing hypertension. This feature, along with automatic nighttime monitoring, ensures users can track their health effortlessly.

The Watch D2 also excels in fitness and wellness, boasting over 80 exercise modes and advanced GNSS positioning for precise workout tracking. It supports stress management, sleep tracking, and even menstrual cycle monitoring, making it a comprehensive health companion. Its sleek design, featuring a 1.82-inch screen and premium materials, ensures both functionality and style.

The Oura Ring, a smart health tracker, is now eligible for purchase with HSA or FSA funds, following IRS guidelines. Previously requiring a Letter of Medical Necessity, this change simplifies access. The latest model, Oura Ring 4, offers advanced features, enhancing your wellness journey with ease and efficiency.

Choosing between the Google Pixel Watch 3 and Garmin Venu 3 can be a rewarding journey. Here's a quick guide to help you decide:

Credit: Wareable

  • Compatibility & Features: If you're an Android user, the Pixel Watch 3 offers seamless integration with LTE and a rich app ecosystem. Meanwhile, the Venu 3 is your go-to for superior battery life and comprehensive activity tracking, especially if you're on iOS.

  • Design & Durability: Both watches boast sleek designs, but the Pixel Watch 3 edges out with its modern aesthetics and vibrant display. However, the Venu 3 offers a more durable build, ideal for active lifestyles.

  • Health & Safety: For advanced health metrics and safety features, the Pixel Watch 3 shines. Yet, if you prioritize long-lasting battery life and detailed sports tracking, the Venu 3 is unmatched.

Whoop, a leading health-tracking band, now includes step counting, a feature users have long requested. Despite initial hesitations about its accuracy, Whoop acknowledges the health benefits linked to step counts. The update, enhancing user experience with trend insights, reflects Whoop's commitment to user feedback.

Apple's smart ring remains a mystery, with no imminent release planned. Despite rumors, Apple isn't actively developing it, focusing instead on the Apple Watch. If launched, it might feature Bluetooth connectivity, activity tracking, and possibly GPS. Pricing could align with competitors like Samsung and Oura. Stay tuned for updates.

Performance Platters 🍽️

Microsoft is transitioning from its retail media platform, PromoteIQ, to a partnership with Criteo. This shift reflects the evolving retail media landscape, emphasizing the need for adaptable strategies. While PromoteIQ's closure isn't officially announced, the move highlights the importance of resilient, owned architectures in the dynamic ad tech industry.

Retailers often miss revenue opportunities throughout the purchase funnel, from accessibility issues to ineffective discount strategies and poor mobile optimization. In this insightful podcast, experts explore how optimizing these areas can reduce cart abandonment and boost customer retention. Additionally, they discuss how strategic return policies can enhance customer loyalty while minimizing losses. Listen now for actionable tips to create a more profitable retail experience.

LoopMe introduces Brand Outcome Scores, an AI-driven tool enhancing ad performance by predicting ad effectiveness without cookies. This innovation aids marketers in optimizing campaigns across mobile video, CTV, and display ads. Initially launching in the US and UK, BOS aims to revolutionize advertising strategies globally.

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