ClickZ Wearables Newsletter - 10.31.2024

PLUS: NHS Taps Into Wearables for Future of UK Healthcare

Author

Rafe Houston
October 31, 2024 • Estimated Reading Time: 5 minutes

Leading Voices 📣

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024: 

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Specialty Bites 🍪

The UK NHS plans to distribute smartwatches and rings to revolutionize healthcare over the next decade. These devices will enable remote monitoring of conditions like diabetes and high blood pressure. While promising, the initiative requires integrating consumer-grade wearables and developing secure health dashboards for effective implementation.

Oura partners with Essence Healthcare to integrate its ring into senior care, enhancing health monitoring through sleep, heart rate, and temperature tracking. This collaboration aims to improve preventive care and well-being for seniors, reflecting a trend of wearable tech in healthcare for personalized, real-time data.

Gif by GrupoGtd on Giphy

Apple's Vision Pro headset, priced at $3,500, targets early adopters and enterprise users, not the mass market. Production has slowed, but interest remains strong in sectors like training and entertainment. A more affordable version is anticipated, with potential updates expected by 2025, maintaining Apple's innovative momentum.

Apple tested an app to help prediabetics manage blood sugar by logging dietary impacts. Employees validated prediabetes via blood tests and used market devices for monitoring. Although paused, findings may inform future health tech. This aligns with the growing trend of metabolic health tracking in wearables.

Apple and Masimo's legal battle over smartwatch patents continues. A jury found Masimo's older models infringed on Apple's design, awarding minimal damages. However, newer models were cleared, which Masimo sees as a win. Previously, Masimo's lawsuit led to a temporary halt on Apple's smartwatch sales in the US.

Performance Pulse 📈

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

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