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- ClickZ Wearables Newsletter - 11.07.2024
ClickZ Wearables Newsletter - 11.07.2024
PLUS: Samsung’s $100 Trade-In: A Loyalty & Engagement Game Changer
Leading Voices 📣
EARNINGS REPORT
Is YouTube Google’s New Rising Star? 🌟
YouTube surpasses forecasts in Alphabet's Q3 earnings call
Google parent Alphabet's Q3 earnings call revealed YouTube's impressive performance, bringing in nearly $9b in ad revenue—a 12.2% increase year-over-year. This substantial growth, typically undisclosed by Alphabet, signals the platform's rising dominance in digital advertising.
👉 Fospha also highlighted this upward trend in their their latest report, identifying YouTube as the second-fastest-growing ad channel for eCom brands by ad spend.
While YouTube currently reports the highest CPA among Google channels as brands adapt and optimize their campaigns, its increasing popularity reflects a broader shift toward brand-building channels for long-term growth. The platform's potential for driving brand growth makes it one to watch in coming quarters.
🔗Read about the earnings call here.
Specialty Bites 🍪
TECHNOLOGY DOMAIN
Meta's Orion: A New AR Frontier for Marketers
Meta's Orion prototype showcases potential for AR to revolutionize tech engagement, aiming to reduce reliance on dominant app ecosystems like Apple and Google's. While still a prototype with high production costs (~$10,000) and no set release date, Orion represents a significant shift in user interaction.
Equipped with AR glasses, a compute puck, and an EMG wristband for eye-tracking and gesture control, Orion overlays digital content onto reality, enabling seamless engagement for activities like presentations and remote collaboration. Although its visual resolution trails behind competitors, enhancements are expected.
Orion's evolution could redefine strategies for immersive brand experiences, interaction, and content delivery. The road to widespread adoption holds challenges, but the implications for digital engagement are substantial.
TECHNOLOGY NEWS
Google’s Move Opens Doors in Budget Smartwatches
Google’s phase-out of Fitbit creates a gap in the affordable smartwatch market. This shift opens up opportunities for brands like Amazfit, known for functional, budget-friendly models like the Bip 5 and Band 7. Meanwhile, Armitron, with its legacy in affordable watches, steps up with smartwatches like the Apex and Matrix, priced at $55-$75. Offering features such as workout tracking and health monitoring, Armitron focuses on stylish, accessible wearables, positioning itself as a key competitor. As the market shifts, brands are vying to capture this segment and redefine the budget smartwatch space.
TECHNOLOGY DEALS
Samsung's Smartwatch Promotion: Value Meets Innovation
Samsung's new Galaxy Watch promotion blends value and strategic engagement. Offering a $100 trade-in for any smartwatch, regardless of condition, and including VIP Advantage perks ($149/year value) at no extra charge, Samsung boosts brand loyalty and consumer appeal. These perks cover two years of Samsung Care, exclusive discounts, and early product access.
Key models—Galaxy Watch FE ($169.99 with $50 trade-in discount), Watch 7 ($40 off), and Watch Ultra ($100 off)—are featured, making advanced tech more affordable. This approach underscores a key industry trend: adding value to foster loyalty and elevate customer experience, setting Samsung apart in a competitive market.
TECHNOLOGY NEWS
Google Pixel Watch to Receive Major Hardware Upgrade by 2026
Google's Pixel Watch is set for a major upgrade with a custom Tensor chip, projected for 2026. This chip, featuring Arm Cortex-A78 and Cortex-A55 cores on a 3nm process, promises better performance and efficiency.
In a competitive smartwatch market where choices align with smartphone ecosystems, the Pixel Watch has emerged as a strong contender, evolving over three iterations to rival top brands like Samsung Galaxy Watch. However, with a shifting tech landscape, timelines can change.
Editor’s Pick🎯
ECOMMERCE INSIGHTS
Three Top Tips for Building eCommerce Resilience
Jamie Bolton reveals how top eCommerce brands drive resilient growth:
🌐 Diversification is Key: A diverse channel mix acts as an “insurance policy” for brands amid rising CPAs and a challenging market.
🔄 Stay Agile: What worked last year may not work today. Top brands adjust their strategy over time, adapting to new growth levers as they mature.
📊 Measurement Matters: With channel diversity comes more complex measurement needs. Only with full-funnel attribution can brands assess their channel mix and remain agile.
For a full rundown, check out the full post!
Performance Pulse 📈
ECOMMERCE STRATEGY
Maximizing Deal Days for eCommerce Growth and Brand Success
Front Row, an acceleration company, helps brands optimize eCommerce strategies on platforms like Amazon. By leveraging Deal Days, brands can boost sales and visibility. Success requires planning, unique offerings, and nurturing customer loyalty. Effective SEO and affiliate marketing are crucial for sustained growth and maximizing long-term benefits.
ADVERTISING INSIGHTS
CTV Campaigns: A New Frontier for LinkedIn Marketers
LinkedIn's new research highlights the effectiveness of connected TV (CTV) campaigns for reaching decision-makers. With LinkedIn's CTV ad options, you can extend your marketing to platforms like Paramount and Roku. This approach could enhance your campaign's reach, especially among influential LinkedIn users who regularly consume CTV content.
Brands are shifting focus this holiday season, emphasizing social media content like hauls and unboxing over traditional e-commerce. According to Digiday Research, companies are refining strategies, including gift guides and catalogs, while adjusting discounts and revenue expectations. Insights from industry professionals highlight evolving marketing tactics and competitive dynamics.
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