ClickZ Wearables Newsletter - 11.14.2024

Holiday Marketing Strategies for Long-Term Customer Loyalty

Author

Zihan Lyu
November 14, 2024 • Estimated Reading Time: 6 minutes

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Specialty Bites 🍪

Apple and OpenAI are gearing up to enter the smart glasses market, challenging Meta's dominance. Apple is conducting internal surveys to refine its AR glasses, while OpenAI, led by a former Meta executive, explores smart eyewear. Expect exciting developments in wearable technology in the coming years.

The Tech Advisor Awards named Xiaomi Smart Band 9 the Best New Fitness Tracker, praised for its affordability and premium features. Fitbit Charge 6 and Withings ScanWatch Light were runners-up, noted for their quality and hybrid design. These trackers offer diverse options for fitness enthusiasts

OmniWatch is enhancing its digital identity protection with AI-driven scam prevention tools. These innovations include real-time email and text message scanning, scam detection, and scam protection insurance. By focusing on prevention, OmniWatch aims to provide users with comprehensive security and peace of mind against sophisticated digital threats.

SANDMARC introduces a Gold Titanium Edition Band for the Apple Watch Series 10, offering a stylish, durable option with a diamond-like carbon coating for scratch resistance. This lightweight band features a hidden butterfly clasp and is available for pre-order at $199.99, with a discount code reducing it to $179.99.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Pulse 📈

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

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