ClickZ Wearables Newsletter - 12.05.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Specialty Bites 🍪

E-COMMERCE INNOVATION
Strand Boosts Revenue 37% Using AI-Driven Ecommerce Strategy

By leveraging AI and digital marketing expertise from Pattern, Strand achieved a 37% increase in online revenue. The efficient optimization of product listings enhanced searchability and ad spend efficiency. This strategic precision positions Strand for competitive strength and nurtures its international growth trajectory.

E-COMMERCE
Google releases Pixel Watch Performance Loop Band

Google's introduction of the Pixel Watch Performance Loop Band provides e-commerce marketers with a strategic opportunity for innovation in sustainable accessories. At $59.99 and versatile for all Pixel Watches, it presents an enticing prospect for consumer electronics retail strategies. Black Friday accessory discounts further accentuate potential market leverage, presenting ripe avenues for profit maximization.

E-COMMERCE INNOVATION
Snap's AR Spectacles Reveal the Next Frontier in E-Commerce Engagement

Snap's 2024 AR Spectacles offer compelling strategic insights for e-commerce marketers seeking innovative engagement tools. By exploring AR's potential, Snap emphasizes unique user interactions and connectivity. Weighing technical challenges, e-commerce professionals, particularly in retail fashion or consumer electronics, could explore AR's role in enhancing immersive shopping experiences and competitive differentiation.

AUGMENTED REALITY
Vuzix Z100 Smartglasses Redefining AR Marketing Potential for E-Commerce Leaders

Vuzix's Z100 smartglasses present e-commerce marketers with an opportunity to leverage AR for enhanced consumer engagement. Offering real-time notifications, navigation, and translation, these tools enable marketers to innovate customer experiences. With careful integration, Vuzix aligns with trends akin to Meta, suggesting transformative potential in digital retail strategies.

Influencer Corner 📣

Performance Pulse 📈

E-COMMERCE INSIGHTS
Challenges of An Extended BFCM

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your e-commerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach differentiates brands and offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.

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